“Customizing does not mean adding your first and last name, but putting your signature”. (quote)
Today differentiating is a must
and to do it people need to be active part of the product creation process
, from the concept
to its design. The opportunity to offer customized or customizable products allows companies to focus their attention on customers making them to to feel unique, important and, above all, alive! The freedom of creating (maybe without limits) something personal and exclusive is a desire that is increasingly characterizing us."Offering" the customization
becomes a very important compnay's goal, and the 3D printing aloow them to achieve it.