“Customizing does not mean adding your first and last name, but putting your signature”. (quote)
Nowadays differentiating is a must. To achieve this goal, people need to be active part of the product creation process, from the concept to its design. Customization is a very important marketing aspect for businesses. The opportunity to offer customized or customizable products allows clients to feel unique, important and, above all, alive! The freedom of creating (maybe without limits) something personal and exclusive is a desire that is increasingly characterizing us. To the early necessity to satisfy a need, it then has been added the desire to customize that need, with own ideas and preferences.
The first companies that paid close attention to this topic were the car manufacturers. Can you imagine people’s emotion when they buy their new car and have also the possibility to customize some components or choose their own preferred colors? Although customization will have increased the price, it will have also increased the customer’s happiness, moving from the sky to the stars. A satisfied consumer will then share his happiness with the entire world: after all, he was the designer of “his own” product.
With no doubts customization is not a recent topic, but in these last years it is discovering a new light thanks to the digital technologies that allow companies to get in touch with every single customer, to learn all his preferences and realizing his desires. The rising use of 3D printing technologies is even more important, because thanks to it, nowadays, the creation of something completely original is no longer a problem: just give vent to the creativity and the deed is done.