"Innovating means inventing the tomorrow with what we have today" Anonymous

One of the main challenges of innovation has always been to think about how to use, in a creative way, the currently resources to develop new products or processes able to provide added value to what already exists. 

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"Innovation is the ability to see change as an opportunity, not a threat." (Anonymous)

The project "SUP3R & Co.: SUrface finishing, 3D Printing - Research & Communication" set up by the Veneto Region within the Regional Operational Program F.S.E. 2014-2020 fully reflects this quote.

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"When someone says: I can do it too...it means that he can repeat to do it, otherwise he would have done it before."

Bruno Munari, one of the leading figures of the 20th century in art, design and graphics, summarizes, without ambiguity, the creative spirit of design, a key element of the Milan Design Week, the most important design event in the world. 

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“Earth provides enough to satisfy every man's needs, but not every man's greed.” (Gandhi)
Also the horoscope says this will be the year of sustainability. Gandhi, in his own way, had already expected a time when man would have to deal with the exploitation of the planet. The commitments of many governments (not all of them unfortunately) and organizations are directed towards one single direction: environmental sustainability. 

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“Customizing does not mean adding your first and last name, but putting your signature”. (quote)

Today differentiating is a must and to do it people need to be active part of the product creation process, from the concept to its design. The opportunity to offer customized or customizable products allows companies to focus their attention on customers making them to to feel unique, important and, above all, alive! The freedom of creating (maybe without limits) something personal and exclusive is a desire that is increasingly characterizing us."Offering" the customization becomes a very important compnay's goal, and the 3D printing aloow them to achieve it.

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